Sweepers, liners, station IDs, promos and stingers — build your entire radio imaging package with AI in seconds. 65+ broadcast voices and 1000+ effects, no studio required.
Radio imaging is everything you hear between the songs — the produced audio that gives a station its identity. Sweepers bridge from one song to the next, liners reinforce your positioning, station IDs satisfy the call-sign rule, and promos sell your shows. Done well, imaging is invisible glue; done badly, it's the reason listeners tune out.
AI JingleMaker turns the whole imaging package into a few clicks. Pick a voice, write the line, add a bed — and you have a broadcast-ready element in under a minute. Below is every core element, and the tool that makes it.
Each element of a professional imaging package — and where to make it.
The produced transitions with a voice over music and effects that bridge songs and segments — the backbone of station sound. Dry, produced and shotgun sweepers.
Make a sweeper →Short spoken positioning statements read between content — "More music, less talk" — lightly produced so they sit over a song intro.
Make a liner →Spoken or sung station jingles with a music bed — the signature sound listeners hum back to you. Make them with the Radio Jingle Maker.
Make a radio jingle →The call-sign reads and positioning statements that identify your station — "You're listening to..." — required hourly and heard more than anything else. Produce them in the Station ID Maker.
Make a station ID →Promo voiceovers, announcer reads and radio ad copy. Stuck for words? Generate broadcast-ready radio scripts free, then voice them with AI JingleMaker.
Generate radio scripts →Short, punchy shout-outs and sound stabs that punctuate a show and brand your presenters. Build instant-play drops and stingers with the DJ Drops generator.
Make DJ drops →Personal name tags that brand each presenter across the schedule, so listeners always know who's on air. Create voice tags in seconds.
Make a voice tag →Authoritative news stings, headlines beds and weather stings that frame your information segments with credibility. Produce news jingles in seconds.
Make a news jingle →15, 30 and 60-second spots for sponsors and local advertisers, voiced and produced from a script — revenue, not just imaging.
Make a radio ad →A practical starting package for a music station. Scale the counts up for a busier format, down for a community or internet station.
| Element | Typical length | How many to start | Where it plays |
|---|---|---|---|
| Legal station ID | 5–10 s | 1–2 | Top of every hour, at a natural break |
| Short IDs | 3–5 s | 4–6 | Into and out of breaks, over song intros |
| Sweepers | 5–15 s | 6–10 | Between songs, especially after a break |
| Liners | 3–8 s | 6–10 | Read or played over intros, between content |
| Stingers | 1–3 s | 4–8 | Into news, traffic, weather and ad breaks |
| Show openers | 10–20 s | 1 per show | Start of each daypart or named show |
| Promos | 20–30 s | 2–4 live at a time | In breaks, selling shows, contests and events |
Roughly 30–40 elements. At $0.39 per voiceover, the voice work for a full starter package costs about $12–$16 in credits, and every voiceover can be remixed over different beds and effects for free.
Imaging is scheduled, not sprinkled. Most music stations work from a format clock, a plan of the hour that fixes where songs, breaks and imaging fall, so the station sounds the same whoever is on air.
Top of the hour: the legal ID, often inside a big produced sweeper, then straight into a strong song. In the US, the FCC requires the call letters followed by the community of license, as close to the hour as feasible at a natural break. Only the licensee name, frequency or channel number may sit between the two; what comes after (slogan, brand name) is yours to design.
Out of every break: a sweeper or short ID is the first thing listeners hear after the ads, the moment most likely to lose them. This is where your best-produced element belongs.
Between songs: liners and short sweepers keep the positioning statement rolling ("more music, less talk"), without stopping the flow. Stingers mark the switch into news, traffic or weather.
Bottom of the hour: a second sweeper or ID re-brands the station for everyone who tuned in after the top. Promos run in the breaks, selling the next show or this weekend's event.
Say one thing. A sweeper that tries to carry the name, the frequency, the slogan and a contest gets none of them across. One idea per element; the package says the rest.
Lead with the brand, end with the brand. "The Wave… Bristol’s classic hits… 102.5 The Wave." Listeners catch the start or the end, rarely the middle.
Write for the ear. Short words, numbers said the way people say them ("one-oh-two-five" or "a hundred and two point five"), no brackets or abbreviations the voice has to guess at.
Match the voice to the format. A deep, relaxed read for classic hits and AC, a high-energy read for CHR and dance, a warm, conversational read for community and talk radio. Keep one main imaging voice so the station sounds like one brand.
Keep a promo shelf life. Promos date fastest. Refresh them when the event or show changes; refresh sweepers every few weeks so regular listeners do not tune them out.
Stuck for lines? The free radio script generator writes imaging copy by format, and the radio ad script templates cover sponsor spots.
A traditional imaging house pairs a professional voice artist with a producer. It is still the gold standard for a flagship station that wants a signature voice and bespoke production, and it is priced accordingly: fees per element or a monthly retainer, and a wait for every revision.
AI imaging trades that for speed and volume. You write the line, hear it in seconds, change a word and regenerate, and build as many variations as you need at no extra cost. For community, college and internet stations, stations that refresh often, and anyone imaging several streams at once, that difference is the budget.
Many stations mix both: a produced signature package from a voice artist, and AI for the fast-turnaround pieces (promos, event liners, holiday imaging such as Christmas radio, and one-off sweepers). For sung station jingles made by a person, see our handcrafted sung jingles.
From a blank script to a broadcast-ready element in under a minute.
Type your sweeper line, liner, ID or promo. Keep it tight — the best imaging is short. Need ideas? Use the free radio script generator first.
Choose from 65+ broadcast voices and layer an intro sting, music bed or outro stab from 1000+ imaging elements. Preview before you commit.
Export a broadcast-quality MP3 and load it into Myriad, Zetta, Selector or any automation system. On air in minutes.
The vocabulary of radio imaging, answered.
Radio imaging is the collection of short produced audio elements that brand a station between songs — sweepers, liners, station IDs, stingers, promos and jingles. Together they give a station its recognisable sound. AI JingleMaker lets you produce every element with 65+ broadcast voices and 1000+ effects.
A sweeper is a produced transition with a voiceover over music or effects, used to bridge between songs. A liner is a short spoken positioning statement — often a dry read — such as "Today's best music." Both are core imaging elements you can create here.
Yes. Build a full package — station IDs, sweepers, liners, promos, stingers, show openers and news jingles — from one tool. Each voiceover costs one credit and you can create unlimited music-bed variations from each voiceover at no extra cost.
Yes. All audio includes a full commercial broadcast license. Air your imaging on any licensed AM, FM, DAB, digital or internet radio station without additional royalties or restrictions.
Imaging elements cost $0.39 per voiceover credit (100 credits for $39). From each voiceover you can create unlimited produced variations, so a complete imaging package costs only a few dollars.
A starter package usually includes a legal station ID for the top of the hour, several shorter IDs, 6–10 sweepers, 6–10 liners, a few stingers for going into news, traffic or ads, show openers for each daypart, and promos for your key shows and events. See the package table above.
In the US, FCC rules require a station to identify itself when it signs on and off and hourly, as close to the top of the hour as feasible at a natural break. The legal ID gives the call letters followed by the community of license; only the licensee name, frequency or channel number may be inserted between them, and a slogan or brand name can come after. Make one with the station ID maker.
Many stations refresh sweepers and promos every few weeks and rebuild the full package once or twice a year. Promos change whenever the event or show they sell changes; IDs and core positioning liners change least.
Turn your idea into a finished jingle, radio ID, or promo. Make one yourself in seconds with our AI Jingle Maker — or have a custom one handcrafted for you.